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Whose Wild Idea is this Anyway?

As a falconer, wild life biologist, and rancher I have always been passionate about wildness & nature. Preserving land for wild things has been a focus of my life and bringing buffalo back to their native land has been the center piece of those preservation efforts. I would never have imagined that I would be a meat purveyor but, in 1997, in an effort to keep the ranch alive, I started a small meat company called Wild Idea Buffalo Co. The idea was simple: supply delicious, healthy, humanely harvested, red meat to consumers interested in sustainability. That turned out to be a sort of a beginning. The business continues to grow and now we have a non-profit organization with our Native American friends called "Sustainable Harvest Alliance". With our new moveable harvest facility, buffalo ranchers on and off the reservation can harvest their free-roaming buffalo humanely in the field, under inspection. In an effort to keep buffalo hides from being hauled to dump sites we started a sister company called "Broken Heart Buffalo Leather". Now, instead of a waste product, hundreds of buffalo hides are turned into fine buffalo-leather articles. It has all been driven by Americans like you - demanding environmental, nutritional, and cultural accountability.
I thank you,

Dan O'Brien

About Wild Idea

The Wild Idea Buffalo Company began as a marketing partnership of two small South Dakota buffalo ranches committed to the ecological restoration of the American grasslands and the re-introduction of large-scale buffalo herds on the northern Great Plains. The core of Wild Idea is still the ranch of Dan O'Brien, but sustainable ranching is catching on and other like minded ranchers are converting to Wild Idea’s philosophies, and turning to Wild Idea to market their meat.