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As a falconer,
wild life biologist, and rancher I have always been passionate about wildness &
nature. Preserving land for wild things has been a focus of my life and bringing buffalo back to their native land has been
the center piece of those preservation efforts. I would never have imagined that I would be a meat purveyor but, in 1997,
in an effort to keep the ranch alive, I started a small meat company called Wild Idea Buffalo Co. The idea was simple:
supply delicious, healthy, humanely harvested, red meat to consumers interested in sustainability. That turned out to be
a sort of a beginning. The business continues to grow and now we have a non-profit organization with our Native American
friends called "Sustainable Harvest Alliance". With our new moveable harvest facility, buffalo ranchers on and off the
reservation can harvest their free-roaming buffalo humanely in the field, under inspection. In an effort to keep buffalo
hides from being hauled to dump sites we started a sister company called "Broken Heart Buffalo Leather". Now, instead
of a waste product, hundreds of buffalo hides are turned into fine buffalo-leather articles. It has all been driven by
Americans like you - demanding environmental, nutritional, and cultural accountability.
I thank you,
Dan O'Brien
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